A social-first moving-image record of Melbourne Writers Festival — shaped around audience-author rapport, the kinetic energy of the city and the patina of its historic venues, evoking the live texture of literary culture.

The approach was designed to make a talk-based festival feel current and alive for a younger, socially fluent audience: less a formal record, more a lived experience.

The project combined in-festival capture with vox pops, author moments and lo-fi footage designed to hold the feeling of being there — conversations outside sessions, audience reactions, venue energy and the immersive textures that become memory.

Delivered throughout the festival, the work was created for immediate social use while also building a broader visual archive for future campaign cycles.

Deliverables:

• 1 × In-festival sizzle reel

• 4 x In-festival vox pop social edits

• 1 x 60s Festival wrap film

• 1 x Extended Motion Bank for future campaign storytelling