Outdoor Living
We were engaged to document the BETA By STH BNK program - an experimental event series housed within the Beulah development site of Hanover House.
Award-winning artist Atong Atem was commissioned to transform the outside of the building. Her work ‘Outdoor Living’ draws inspiration from her archive of vintage European wallpapers and collected native flowers. It’s a monumental statement work in paint and neon remixing past and present symbols to shape a new vision for Melbourne.
For us, branded documentary done well can draw an audience closer to the personal artistic process and the impact of creative minds on our perception of urban life.
Interview and documentary storytelling are intrinsic to our own creative approach when documenting culture.
Deliverables:
3 x 2min Hero Films across Hanover House events & activations.
6 x 15s cutdowns.
Omniscreen delivery in 16:9, 9:16, 4:5, 1:1 as standard.
CREDITS
Client: Beulah
Agency: Mash Brands
Video Production: Documentarian
Documentarians: David Ellis, Shannon Madden, Ben Helweg
Editor: Derry Sheehan